ASDA POWER POWER

Refreshing a local cycling club brand, established over 100 years ago, deserved the all the attention it received. Style and execution was inspired by timeless European cigarette and drinks sponsors of bygone days. The beautifully balanced wordmark is blended with an existing colour palette to give a variety of colour options, without losing any instant recognition that it’s still undoubtedly Rutland cycling club.

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© 2020 Lee Durman. All rights reserved.

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Lee Durman Durmo Designer