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IDENTITIES

A brand is only as strong as its sum of parts and one of those key parts is its identifying logo. A strong, unique logo is key to helping the consumer identify its products amongst its competitors. It sets the tone of how it speaks and what it wants to be associated with. Below are a number of examples created in their simplest executions, single colour. A brand should be as strong in one colour as it is in full colour. Colours, textures and foils then help build depth and confidence in the brand.

Lee Durman Durmo Designer