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LA BICICLETA CYCLE BOUTIQUE

Nestling within the hilly, green streets of Sheffield, the La Bicicleta cycle boutique offers premium bikes, parts and service to a select customer. A clean, classic look was created to reflect this bespoke offer, taking style cues from mid-century European typography and design simplicity. The wordmark was blended with stylish black and white action/scenic photography to create a bold, confident look to stand out from all the standard cycling supermarkets. 

Lee Durman Durmo Designer